Workflow: Website Audit
Estimated time: 20 minutes Difficulty: Beginner Category: π£ Communication Professions: All (tradespeople, retailers, freelancers)
| π Languages: English | FranΓ§ais |
Use Case
Your website is often a prospectβs first impression. This workflow helps you:
- Identify critical issues on your business website
- Verify essential information is visible
- Improve conversion (visitor β contact)
- Benchmark against local competition
β οΈ Cowork limitation: Cowork can browse your site via the built-in browser, but cannot truly test mobile. Mobile audit is based on visual analysis.
Prerequisites
- Cowork enabled in Claude Desktop
- Your website URL
- 2-3 competitor URLs (optional)
- Workspace folder created
Step-by-Step Instructions
Step 1: Prepare the audit
mkdir -p ~/Cowork-Workspace/output/website-audit
Step 2: Complete site audit
Open my website: [your URL]
Perform a complete audit based on these criteria:
ββββββββββββββββββββββββββββββββββββββ
1. CONTACT INFORMATION (Critical)
ββββββββββββββββββββββββββββββββββββββ
β‘ Phone number visible in 1 click (header or sticky)
β‘ Physical address (if applicable)
β‘ Contact email
β‘ Working contact form
β‘ Business hours
Score: /5
ββββββββββββββββββββββββββββββββββββββ
2. MESSAGE CLARITY (Critical)
ββββββββββββββββββββββββββββββββββββββ
β‘ Within 5 seconds, I understand what you do
β‘ Clear main headline (no jargon)
β‘ Service area mentioned (city, region)
β‘ Main services listed
β‘ Customer promise visible
Score: /5
ββββββββββββββββββββββββββββββββββββββ
3. TRUST SIGNALS
ββββββββββββββββββββββββββββββββββββββ
β‘ Customer reviews visible (Google, testimonials)
β‘ Real project photos
β‘ Complete legal notices
β‘ Certifications/licenses displayed
β‘ Years of experience mentioned
Score: /5
ββββββββββββββββββββββββββββββββββββββ
4. CALLS TO ACTION (CTAs)
ββββββββββββββββββββββββββββββββββββββ
β‘ "Get a Quote" button visible
β‘ CTA above the fold
β‘ CTA repeated at page bottom
β‘ Phone number clickable (click-to-call)
β‘ No more than 2 main actions
Score: /5
ββββββββββββββββββββββββββββββββββββββ
5. TECHNICAL ASPECTS
ββββββββββββββββββββββββββββββββββββββ
β‘ Site is secure (HTTPS)
β‘ Fast loading (<3 seconds)
β‘ No broken links
β‘ Readable text (contrast, size)
β‘ Simple navigation (max 5 menu items)
Score: /5
ββββββββββββββββββββββββββββββββββββββ
SUMMARY
ββββββββββββββββββββββββββββββββββββββ
Total score: /25
TOP 3 URGENT ISSUES:
1. [Critical issue #1]
2. [Critical issue #2]
3. [Critical issue #3]
STRENGTHS:
- [What works well]
Save: ~/Cowork-Workspace/output/website-audit/audit-[date].txt
Step 3: Generate recommendations
Based on the previous audit, generate a prioritized action plan:
FORMAT:
ββββββββββββββββββββββββββββββββββββββ
URGENT FIXES (this week)
ββββββββββββββββββββββββββββββββββββββ
Action 1: [Title]
- Problem: [Description]
- Solution: [Specific instructions]
- Impact: [Why it matters]
- Difficulty: Easy / Medium / Needs webmaster
Action 2: ...
ββββββββββββββββββββββββββββββββββββββ
IMPORTANT IMPROVEMENTS (this month)
ββββββββββββββββββββββββββββββββββββββ
[Medium priority actions]
ββββββββββββββββββββββββββββββββββββββ
FUTURE OPTIMIZATIONS (to plan)
ββββββββββββββββββββββββββββββββββββββ
[Non-urgent but useful actions]
Save: ~/Cowork-Workspace/output/website-audit/action-plan-[date].txt
Step 4: Compare with competition (optional)
Compare my site [your URL] with these local competitors:
- [Competitor URL 1]
- [Competitor URL 2]
- [Competitor URL 3]
Comparison criteria:
| Criteria | My site | Competitor 1 | Competitor 2 | Competitor 3 |
|----------|---------|--------------|--------------|--------------|
| Message clarity | | | | |
| Contact visible | | | | |
| Customer reviews | | | | |
| Real photos | | | | |
| Effective CTA | | | | |
| Speed | | | | |
ANALYSIS:
- What competitors do better: [...]
- What I do better: [...]
- Differentiation opportunities: [...]
Save: ~/Cowork-Workspace/output/website-audit/competitor-benchmark-[date].txt
Example Prompts
Express audit (5 minutes)
Open [URL] and answer in 30 seconds:
1. Is phone number visible without scrolling? YES/NO
2. Do I understand the business in 5 seconds? YES/NO
3. Is there a visible "Quote" button? YES/NO
4. Are there customer reviews? YES/NO
5. Is the site secure (HTTPS)? YES/NO
Quick score: /5
Verdict: β
OK | β οΈ Needs work | π¨ Urgent
Homepage audit
Open [URL] and analyze only the homepage:
ABOVE THE FOLD (visible without scrolling):
- Main headline: [transcribe the text]
- Subheadline: [transcribe]
- Main CTA: [button text]
- Phone visible: YES/NO
- Photo: [description]
CRITIQUE:
- Is the headline clear? [analysis]
- Is the CTA compelling? [analysis]
- What's missing? [suggestions]
SUGGESTED REWRITE:
- New headline: [proposal]
- New subheadline: [proposal]
- New CTA: [proposal]
Basic local SEO audit
Open [URL] and check local SEO:
IN THE CODE (if accessible):
- Title: [transcribe title tag]
- Meta description: [transcribe]
- City/region mentioned: YES/NO
ON THE PAGE:
- Full physical address: YES/NO
- Embedded Google Map: YES/NO
- Service areas mentioned: YES/NO
- Link to Google My Business: YES/NO
LOCAL SEO VERDICT:
- Score: /10
- Priority action: [...]
Troubleshooting
Cowork cannot access the site
Cause: Blocked site, SSL issue, or site offline Solution: Verify site is accessible in a normal browser:
The site [URL] seems inaccessible.
Check:
1. Is the URL correct? (no spaces, https://)
2. Does the site respond? (test in browser)
3. Is there a redirect? (www vs non-www)
If the site works in your browser but not in Cowork,
it's probably a temporary block. Try again in a few minutes.
Audit too superficial
Cause: Prompt too vague Solution: Request specific points:
Analyze the "Contact" section of [URL] in more detail:
- Is the form functional? (fields, submit button)
- Are required fields clear?
- Is there a confirmation message after submission?
- Is response time mentioned?
- Is the phone number in clickable format (tel:)?
How to compare with competitors without knowing their URLs
Find my 3 main local competitors:
My business: [your trade]
My city: [city]
Google search: "[trade] [city]"
List the first 3 results (excluding ads):
1. [Name] - [URL]
2. [Name] - [URL]
3. [Name] - [URL]
Then run the comparative benchmark.
Variations
Complete online reputation audit
Online reputation audit for [Business name]:
SEARCHES TO PERFORM:
1. "[Business name]" on Google (first results)
2. "[Business name] reviews" on Google
3. Google My Business listing (if exists)
4. Facebook page (if exists)
5. Directory mentions (Yelp, etc.)
FOR EACH SOURCE:
- Average rating: /5
- Number of reviews: X
- Latest review: [date]
- Unanswered negative reviews: YES/NO
- Information up to date: YES/NO
SUMMARY:
- Overall reputation score: /10
- Urgent actions: [...]
- Opportunities: [...]
Save: ~/Cowork-Workspace/output/website-audit/reputation-[date].txt
Pre-redesign audit
Before rebuilding my site, audit the existing [URL]:
WHAT WORKS (keep):
- [positive elements]
WHAT DOESN'T WORK (change):
- [identified problems]
CONTENT TO SALVAGE:
- Text: [list of pages with good content]
- Photos: [photos to reuse]
- Testimonials: [customer quotes]
SUGGESTED REQUIREMENTS:
- Essential pages: [list]
- Required features: [list]
- Elements to add: [list]
Save: ~/Cowork-Workspace/output/website-audit/redesign-requirements.txt
Multi-site audit (franchise, network)
Audit consistency across [X] network sites:
URLs:
- [Site 1 URL]
- [Site 2 URL]
- [Site 3 URL]
CONSISTENCY CRITERIA:
β‘ Logo identical
β‘ Brand guidelines followed
β‘ Key messages aligned
β‘ Legal information complete
β‘ Local contact visible
COMPARISON TABLE:
[Generate table with scores per site]
ANOMALIES DETECTED:
- [Site X]: [problem]
Save: ~/Cowork-Workspace/output/website-audit/network-audit-[date].xlsx
Best Practices
- Audit regularly β At least once per quarter
- Test on mobile β 60%+ of visits are mobile (ask someone to test)
- Verify your info β Phone, hours, address must be current
- Respond to reviews β Google favors businesses that respond
- Benchmark yourself β Your competitors improve, so should you
- Prioritize β Fix what blocks contact first (phone, form)
- Measure β Before/after each improvement, note results
- Get feedback β Your customers are the best testers
Limitations
| What Cowork can do | What Cowork cannot do |
|---|---|
| Browse the site | Actually test on mobile |
| Read visible content | Access complete source code |
| Analyze structure | Measure real performance (exact load time) |
| Compare visually | Test forms (actual submission) |
| Identify obvious issues | Deep technical SEO audit |
For a complete technical audit, use specialized tools:
- PageSpeed Insights (Google) β performance
- GTmetrix β speed
- Google Search Console β SEO
- Mobile-Friendly Test (Google) β mobile compatibility
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